Unfortunately, the two books I wanted to read for this paper are not yet in the library. So, I'll have to use one of the articles I found instead.
This graph is from the article "Diverging Revenues, Cascading
Expenditures, and Ensuing Subsidies:
The Unbalanced and Growing
Financial Strain of Intercollegiate
Athletics on Universities and
Their Students," and ti shows the external revenue generated by college athletics.
Citation: Cheslock, John J., and David B. Knight. "Diverging Revenues, Cascading Expenditures, And Ensuing Subsidies: The Unbalanced And Growing Financial Strain Of Intercollegiate Athletics On Universities And Their Students." Journal Of Higher Education 86.3 (2015): 417-447. Academic Search Premier. Web. 13 Oct. 2015.
Summary: The article discusses the cascading effects of college athletics and how the effort put into athletic programs outweighs any benefits. It talks about a vicious cycle, where colleges will expend more and more money for athletics hoping to generate a worthwhile profit, leading to overall financial unsustainability.
Authors: John J. Cheslock and David B. Knight
Key terms include: revenue divergence, expenditures cascades, subsidies, college, athletics, and apparently economics of higher education, intercollegiate athletics, and organizational theory
Quote: "A major
question underlying our model is the sustainability of the intercollegiate
Unbalanced and Growing Financial Strain of Athletics 419
athletics system, as the subsidies required to support less prominent athletic
programs are large and growing. As we reveal in this article, student
fees and institutional subsidies can sometimes exceed $1,000 per
student. If these subsidies continue to grow and/or the financial situations
of these institutions and their students deteriorate, substantial resistance
to these subsidies may build" (419) pertaining to one aspect of athletics which is unsustainable
"The growing affluence within the United States, especially among
the wealthiest members of society, in combination with new revenue generating
strategies employed by athletic programs, also led to major
revenue gains. Premium seats at sporting events were increasingly provided
only to those individuals who donated large sums of money to the
athletic program. Especially passionate fans were given the opportunity
to donate even more money to receive invitations to banquets and receptions,
public recognition in athletic program materials, premier parking
for athletic events, and special access to coaches and players, among
other incentives (Clotfelter, 2011)" (422) pertaining to the benefits college athletics do generate
"Frank and Cook (1995) note that self-reinforcing processes (i.e. positive
feedback loops) are important elements of many winner-take-all
markets, and we believe these types of feedback loops are central to
the case of intercollegiate athletics" (424) pertaining to how college athletics leads to a vicious cycle of unsustainability
Value: I believe this article will give me the numbers I need and help me outline some of the key issues I want to address in my paper, although I dont think I want to make the entire thing about only the revenue aspect of college athletics. I also want to talk about how college athletics can cause a strain on student athletes academically and mentally/physically and try to link that back to privatization. I'm not sure yet.
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